About Joe
Growth Systems Architect & Founder of EmoryDay
Joe Jaap is a growth systems architect, entrepreneur, and founder of EmoryDay. With over 22 years of experience, he helps manufacturers and B2B companies build scalable customer acquisition systems that turn visibility into measurable revenue.
- 22+ Years Experience
- From cold calling to systems architecture — never confusing activity with results.
- Founder of EmoryDay
- Building scalable growth engines for manufacturers and B2B teams.
- Author & Podcast Host
- The Growth Engine and The ScaleCraft Podcast, top 100 in Marketing & Sales.
Signature Keynote
Growth Is Not Magic. It's A System.
Growth Is Not Magic. It Is Math, Systems, And Execution.
Manufacturers and B2B companies don't have a marketing problem — they have a growth engine problem. In this keynote, Joe breaks down why growth is math, process, discipline, and momentum, not luck — and why marketing has exactly one job: producing measurable revenue. Drawing on a career that started in cold calling, not marketing theory, Joe makes the case that momentum compounds when you build it one disciplined week at a time — and that AI isn't replacing marketers, it's raising the bar for what "good" looks like.
What the room walks away with
- Why marketing's only real job is measurable revenue — not activity
- How to build momentum that compounds over 52 weeks, not overnight
- What changes for their team now that AI is raising the performance bar
Featured Speaker
On Stage At TEDx
Joe has taken the TEDx stage to share the same growth-systems thinking he brings to every keynote — turning fragmented marketing activity into a measurable, scalable revenue engine.
- TEDx
- Official TEDx speaker
- 22+
- Years on stage and in the field
- Top 100
- The ScaleCraft Podcast, Marketing & Sales
Work with Joe
Bring Joe to your next event
Whether it's a keynote, a hands-on workshop, or an executive advisory session, Joe brings the same growth-systems thinking that's helped manufacturers and B2B companies turn visibility into measurable revenue.
Booking handled directly by Joe Jaap's team.